Mission

We aim to consolidate the resources of all of our companies to maximize their potential and achieve synergy in all aspects of our activities.

Our mission is to create comfort, positive emotions and confidence for our customers, employees and stockholders, through excellent products and a retail environment which is mood enhancing, helps to shape the style, and encourages the individuality and self esteem of each customer.

Strategic Objectives

The strategic goal of the Group is to become a leading branded lingerie manufacturer and retail operator with strong franchisee partners’ focus in Russia, Belarus, Ukraine, Baltics, CIS  countries and, in the long term, in countries of Central and Eastern Europe. The Group develops its business model based on vertical integration of retailing and manufacturing functions across a variety of brands and sectors. The Group intends to ensure that most of its products are exclusively available at and sold through the Group’s retail network and franchising network with mark-ups reflecting the positioning and price point of each product. The strategy will eventually increase the overall revenues and profits of the Group and create additional value for its shareholders.

The Group intends to achieve these objectives by rapidly expanding and strengthening its franchising and own retail networks in existing markets, entering new geographical regions, developing intra-group synergies, and pooling resources and know-how between the various Group companies.