Milavitsa is the best-recognized lingerie brand in Russia. Wide assortment of classical, fashion and swimwear collections are created for the middle market. Target group is women of 25-45 years old. Main markets are Belarus, Russia, Ukraine and other CIS countries. Distribution is organized through wholesale and different mono- and multibrand stores, including Milavitsa, Oblicie and Splendo retail chains.
Alisee is a premium lingerie brand produced by the Group under license. Collections are designed in cooperation with French stylists to create fashion brand with intrusions of classic and chic styles. Target group is sophisticated women aged 25-45. Distribution is organized mainly through Milavitsa stores, Oblicie and Splendo retail chains in Russia, Ukraine, Belarus, Poland and other countries.
Aveline is a lower middle market lingerie brand. Classical collections are offered to customers at markets and hypermarkets. The area of distribution includes Ukraine, Russia and some other CIS countries.
Lauma Lingerie is a lingerie brand for the middle market. Its concept includes classical and fashion collections for women of 25-45 years old. Primary markets are Russia and the Baltic Sates. Distribution is organized through different multibrand stores and Oblicie retail chain.
Laumelle is the younger middle market lingerie brand introduced in 2005. The collections are aimed at young women of 17-25 years old. Target markets are Russia and the Baltic Sates. Distribution is organized through different multibrand stores and Oblicie retail chain.
PTA is a fashion brand for modern urbanized women who value attractive style, best Nordic quality and reasonable price. PTA collection offers formal and smart casual costumes, matching accessories and high-quality outdoor items as well. The main target group is women 25-45 years old. Distribution to Baltic States, Russia and Scandinavian countries is organized through PTA retail chain and wholesale network.